FICANEX® is thrilled to announce that Newfoundland and Labrador Credit Union has recently launched Penny, the Credit Union’s fully customized AI-powered chatbot. NLCU strives to be the superior provider of the ideal financial service experience, and Penny will help support that by providing users with assistance, where and when they need it. Through AI and machine learning capabilities, Penny offers personalized and conversational support for NLCU members and site visitors needing assistance while navigating the many products and services offered at

Launching in tandem with their new website, NLCU aims to offer members another user-friendly avenue to connect with their team. Powered by extensive data analytics provided by, Penny’s main goal is to help improve the overall member experience. This means more opportunities for NLCU employees to focus on high-touch interactions.

“The introduction of our chatbot, Penny, coincided with a complete redesign of our website,,” said Glenn Bolger, Chief Executive Officer at NLCU. “As a self-serve feature that is interactive and easy to use, Penny can get answers for our members quickly, anytime they need them. The chatbot is a great complement to the simple, modern, member-focused experience we offer at”

“Our team thoroughly enjoyed working with NLCU to customize their chatbot, and Penny is a testament to their team’s hard work in bringing their new chatbot to life. Penny looks incredible on the all-new NLCU website, and I am looking forward to seeing how this new channel will provide members with convenient and personalized assistance.” says Andrew Obee, President of FICANEX.